One of the really funny things that is taught to IBOs is how they need to ditch the employee mentality and convert to a business owner mentality. Those who truly have a business mentality are unlikely to join Amway the systems because the return on investment wouldn't be worth it. When you also consider that only a small fraction of 1% make any significant money in Amway, it's hard to imagine that any reasonable and logical person would want to divert time, money and effort into a venture where your likelihood of succeeding and making money is so small.
When you really stop and think about it, many IBOs have an employee mentality but they think they are thinking like business owners because upline tells them so. The relationship between upline and downline is often just like that of a supervisor and employee. The upline tells you what to do and the downline, who is usually less experienced, simply listens and follows their instructions. If an IBO were to do things on their own, it would be considered as de-edifying to upline who has already blazed the trail for you. They have what many refer to as the "system" consisting of cds, books, voicemail and functions. Many refer to the system as "CORE" steps.
Basically, the CCRE steps is the "job" of the IBO. They need to immerse themselves in the system, and then they need to show the plan to others and get others to follow them. The really sad thing is that many IBOs do exactly as they are told or advised, and never see a cent of profit, and more often than not, end up losing money despite their efforts and expenses. It's like going to work, and giving your boss $300 so you can get a $10 paycheck at the end of the month. While Amway loyalists will disagree, this scenario is the most common and most likely. All you have to do is take a look at the 6-4-2 or whatever plan they show you. The lowest level IBOs will spend about $300 to purchase their 100 PV and then they get back about $10 at the end of the month. Most IBOs never sponsor downline so their volume never grows unless they consume more themselves. Most IBOs, even dedicated ones, can never sell enough products to cover their expenses. Faced with these obvious facts, anyone can see why you are almost guaranteed failure in Amway with the system.
If IBOs truly had a business mentality, they would be focused on selling products and not desperately trying to sponsor downline. They would also focus on minimizing expenses. But most business building IBOs are selling the opportunity and a dream, which is why some critics claim that the Amway opportunity, lacking a focus on retail sales, is criss crossing into legal parameters of the law. Those who focus on "buy from yourself" without outsaide sales are the worst offenders in my opinion. If you have an employee mentality, then it's likely you will listen to what your upline says and do your "CORE" duties. What kind of menatlity do you have?