Wednesday, September 19, 2012

What Is A Business Owner Mentality?

One of the catch phrases that IBOs spout quite often is that you need a "business mentality". Those of us who have an "employee mentality" simply cannot cut the mustard in Amway. I find this ironic since the vast majority of Amway IBOs have a job. A job that they NEED in order to pay for their Amway business. A job that pays for their voicemail, cds, functions and books, in addition to the cost of the Amway products. Basically, most IBOs would be out of business almost immediately without their job income to support their Amway business.

Apparently, a business mentality, as taught by AMO leaders, is one that doesn't expect quick profits, despite upline's claim that the Amway business has low risk and low overhead. A business mentality is also one where you reinvest any or all profits back into buying support materials. A business owner doesn't expect to make a profit for 5 years. Many of these claims are taught by unethical uplines and unfortunately, many IBOs accept the teaching and buy into it. They lure in prospects by talking about low risk and the ability to profit right away, but the teaching later changes to reinvesting money into their business and not expecting profit for several years. A bait and switch of sorts.

Now it is true that a business owner might have to think and view things differently than an employee. For example, an employee might do a great job from 9-5 but after 5:00 pm, that employee may be headed home to care for his or her family, or to participate in some exercise or recreation. The business owner might be inclined to stay after hours to finish a job because he or she may have invested much, and will want to make sure that the business succeeds. However, Amway is promoted as part time, do as much or as little as you want, on your own time, when you have time.

It is my suspicion that uplines want their downline IBOs to adopt a business owner mentality, not because they want downline to succeed, but because it instills a dedication to the tools purchases and it also takes an IBO's focus off profits for a few years. Thus IBOs think they are successful (without profit) if they are listening to standing order, attending all the functions and showing the plan. It is a gimmick used to retain IBOs who are not profitable. If IBOs were actually making money, there would be little need to continue to motivate them with an endless supply of cds and functions. But because most IBOs lose money or make little, the average IBO must be taught that a "business owner" commonly loses money for a number of years, or that they must continue to reinvest their profits in order to succeed.

In posting this, I say to IBOs, just make a profit by selling goods. That is all the motivation you need. Keep track of your bottom line and look at the return on your investment of time and money. That is the action of a real business owner and the real "business owner mentality". Which are you?

3 comments:

Mark Martin said...

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Anonymous said...

I don't believe many business owners are prepared to lose money for a number of years.

amwayscam said...

Business owner mentality may not last long with everyone if someone else has to dictate terms day in and day out! Use red-ink on yellow pad, do shave your face everyday, always where formal white or light color shirt and dark color pants, buy shoes what up line tells you, buy only Rs2000 branded jacket even when next shop owner can give you same quality at Rs700, do not invest in quality financial products, saving money is equal to thinking your business does not fetch you in the future and so on! How silly is that, even after many months of quitting I cannot forget theose nightmares...