Wednesday, August 22, 2018

Investing In Your Amway Business?

One of the things that many Amway IBOs do is to purchase cds, books, voicemail, websites, seminar tickets, etc. These materials are supposed be an "investment" to help an IBO to succeed. But it's apparent to me that the people who sell these materials are far more successful than those who use them. What makes these materials potentially harmful to an IBO's resources is that many IBOs are told that these "tools" are an "investment" into their business. I believe that these tools are simply a drain on an IBO's bank account and not truly an investment. An investment into your business should be for something that helps to grow your business. For example, advertising can be a useful investment as it gets information out to your potential customers and to create product awareness.

If you owned a tradional business, you would have to come up with a lot more money than you would need for opening an Amway business. That is true, but a traditional business will likely come with a building and possibly some real estate and/or equipment. This is a tangible investment. If your business doesn't work out, you can still sell the land and/or building and equipment, or transfer the lease to another business owner and recoup some of your initial investment. Contrast this with former IBOs who end up selling their Amway tools on ebay or craigslist for pennies on the dollar. I'm not even sure they have any takers. People claim you can sell you business, but there is a cumbersome process involved, which includes offering your Amway business upline. But why would upline purchase your Amway business? Your upline would inherit your Amway business if you left Amway.

Also, in a traditional business, you may have to make other "investments" such as perhaps purchasing a company van or other equipment that will help your business to be efficient and/or to move product. These materials, while they may depreciate, still carry value and can be liquidated if your business is sold. What can an IBO sell to offset losses if they stop their Amway business? Sell their white board and easel I suppose, or they can try to sell their excess inventory if any, but generally, an IBO's business doesn't gain any equity. You don't own your downline. You don't own anything really, except your spot in the Amway hierarchy, which is basically worthless.

The way I see it, the purchase of tools is an investment. An investment into your upline's business. The more you purchase, the more your upline prospers. And the cherry on the sundae is that your upline advises you to purchase tools because they have your "best interest at heart". More like your upline has their own best interest at heart.
Think about this with an open mind and you will see what I see.

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