Wednesday, August 15, 2018

What Is A Real Business Owner?

Many folks involved with Amway call themselves "Independent Business Owners", or IBOs for short. The idea of "owning a business" sounds pretty cool, and is a selling point in recruiting new people. But in a business that touts itself and being so simply, why don't more people actually make a profit? Even some avid Amway supporters understand that most dedicated IBOs suffer a loss, primarily due to system expenses, but they dismiss the failure by saying these IBOs did not work hard enough, quit too soon, or did not take their business seriously enough.

A business exists to make a profit, period. There is no other reason to run a business. Sadly, many uplines do not teach IBOs to be profitable business owners. Instead, these uplines teach dedication to the business and to the teaching system rather than teaching IBOs to be profitable business owners. Ironically, the teaching system is disguised as a success system that is practically guaranteed to lead you to wealth. Ironically, the system in it's simplest form, simply transfers money from downline to upline. The uplines profit from the system, thus the uplines can make a nice profit whether anyone downline succeeds or not. Although uplines will say they want you to succeed, I don't think they give a rat's ass about downline success. It's more profitable for certain upline if people keep joining and quitting, as long as the standing orders get sold and there are butts in the seats at functions. If you stop and think about this for a moment, you can see that it makes perfect sense from a business standpoint.

So as a business owner, are you making business decisions with regards to expenditures? And are you assessing the worth of these expenditures? For example, if your monthly income from Amway is $25, is there enough value in attending a major function which might cost several hundreds of dollars (if out of town)? Say a major function costs $500 with airfare and hotel included. Is it worth 20 months worth of your business income to attend? If you say the function is worth the expense, then you should ask yourself what direct benefit your business received by your attendance. If your voicemail expenses exceed your monthly Amway income, how long do you stay committed to such an expenditure? Does your standing order expenses exceed your monthly Amway income? Are your expenses exceeding your income month after month? If so, as a business owner, you need to assess these expense and perhaps cut or reduce these expenses.

The bottom line is how did the function or standing order result in an increase is sales and revenue for your business? If you did not gain any business or sponsor a bunch of new downline, what is going to change that will make you business any better? Insanity is doing the same old thing and expecting different results.

Are you consistently driving more traffic to your website to generate sales? If you are not gaining more customers month after month, how do you expect to generate income? Do your uplines teach you how to drive traffic to your websites? These questions and examples are only meant to be though provoking for new and established IBOs. I have seen too many IBOs rack up tremendous debt by following the system without looking at their expenses with a critical eye.

2 comments:

Anonymous said...

Absolutely correct, Joe Cool. It is in fact MORE PROFITABLE for up-line to generate a constant churn of new IBOs (who stay a few months and then drop out) than to develop a team of efficient salesmen who will sell Amway products to a stable customer base.

All up-line cares about is Standing Order, CommuniKate, fees for meetings, CORE purchase of Amway stuff, and attendance at functions. As long as they can keep on getting new IBOs into the scheme, the business of retailing Amway products to a non-Amway public is the farthest thing from their minds. That's why the tapes and CDs say nothing at all about sensible retail techniques, but lots of repetitious bullshit about motivation and recruitment and hyped-up "dreams."

The fact that IBOs in Amway are specifically forbidden to keep a record of expenses, or a profit-and-loss ledger, is a huge red flag! Up-line in Amway does not want you to know how much actual cash you are losing every month you are into the scam.

Joecool said...

Great comments! And when you think about it, that is also why upline discourage "cross lining" or speaking to other IBOs about business details. They don't want each other to discover that they are losing money after the business expenses are considered.

Upline only needs the churn, They don't really want anyone going diamond because the diamond would then get a cut of the honorariums and other royalties associated with tools.