Thursday, September 30, 2010

Amway - Retail Sales Or Charitable Contributions?

I know Amway defenders will talk about some of the sales they make, and that's fine and good, but when I look at the kinds of sales they make, it is usually insignificant. I recently read some comments that sort of made me laugh. A prospect apparently was invited to an Amway recruitment meeting by a friend, and out of courtesy, sat through the presentation (which nobody else attended) and politely declined to register. The commenter went on to say that after the meeting, he felt sorry for his friend and purchased something off of his friend's IBO website, and it felt like making a charitable contribution. Makes me wonder since Amway's products are mostly consumed by IBOs themselves and I believe less than 5% of Amway good actually made it into the hands of a non IBO customer.

But now I wonder out of the tiny amount of IBO retail sales, how many of those sales are basically charitable contributions made to IBOs by family and friends who simply feel sorry for their acquainted IBO? When I first declined to join Amway under my eventual sponsor, they did ask me to buy some of their goods. But being a single male, my age group demographic didn't really match me with the products they were pushing. If I remember correctly, I ended up buying the liquid Amway car wax. While the car wax worked as well as the other leading brands, I recall that I paid about $12 for it back in 1995 or so. I can currently get a jumbo sized bottle od Nu-Finish or Astroshield liquid car wax for $7.99 at Target or other local retailers, and at times, the store puts them on special sales for $5.99. So basically, I am getting about twice as much car wax for the price if I purchase my car wax on a store special. I know Amway zealots will want to compare the price with an online sourcem but as I said, I make my purchase in person and wait for store soecials which occurs every couple of months.

I know at times, I have seen other family and friends involved in MLM. And while I was once there, I now see their attempts as somewhat pathetic, especially when they are basically walking the same path I did about 12 years ago as an IBO. I do not discourage them, but simply decline to see their plan or register as a downline. I have at times, also made charitable contributions to some friends who had become involved in MLM. If nothing else, just to be supportive of a friend. Ultimately, these MLM friends eventually figured things out on their own and quit as I did. Some of them follow my blog and some just quietly faded into the sunset. They do not run an informative blog as I do, but not everyone can or will. (Sound familar?)

However, after reading the comments about the polite friend who bought an Amway product from a friend, I have to wonder whether IBOs are making true retail sales or merely receiving charitable contributions from friends and family in the form of Amway product purchases?

Wednesday, September 29, 2010

Amway - Pigs Don't Know Pigs Stink

I recently came across some comments on a blog indicating that they had recently heard comments about "Pigs don't know pigs stink". This stems from a tape recorded by a diamond named Dave Severn. The slogan was quite popular when I was an IBO and I'm sure that some IBOs still toss around the phrase. It was basically used to describe people who wren't in Amway. THey worked hard at their jobs but they were "broke" and weren't getting anywhere. At least the IBOs (who were also broke) were doing something about their financial situation (Amway!). So the ignorant rest of the population didn't know any better, thus the term pigs don't know pigs stink.

Having been out of the business and having done a great deal of research about Amway and the Amway groups such as WWDB and BWW, I can say the exact same thing about IBOs. IBOs don't know IBOs stink. Of course I don't mean that literally, but business building IBOs order their products each month. The pay for their standing orders and attend all the functions. They try to recruit new prospects and they use all the catchy phrases taught by their upline or off a cd. They are very likely losing money each and every month, all the while thinking they are becoming successful and better or nicer people. At the end of the year, they sometimes suffer massive losses in the thousands because purchasing all of the tools and training materials add up to a tidy sum of cash after a while.

At the functions, they smile and act positive, even when they are losing their shirts. Upline will edify their dedication and teach them two very important, but self serving advice. They will teach IBOs to never quit, and that if IBOs quit or fail, it is always their own fault, even if they did everything upline taught them. In this manner, upline removes any responsibility for the IBO's failure. Ironically, upline is quick to accept responsbility for any success (even if there is little). All the while, IBOs are attending all the meetings, doing all the steps they have been taught. They act alike and in many cases, look alike. Most of them also share a common result. They are losing money, and many are losing lots of it. They are simply taught to ignore the losses and to remain positive. Most people eventually figure it out and walk away from Amway. Most will never mention their involvement again and because many are sponsored by friends and family, will never file any formal complaint or dicuss their displeasure.

The IBOs continue to associate with their positive and active fellow IBOs, all the while their bank accounts are shrinking and transfering funds to upline. Pigs don't know pigs stink indeed.

Tuesday, September 28, 2010

Amway - Tools Are "Needed"?

Buy products, sell products, sponsor others. That is the Amway business in a nutshell. If you have bought and sold Amway products, you already possess the main skills needed to run an Amway business. If you have also sponsored downline, you probably have all the skills needed to build an Amway business. So the question is how much training and tools are needed? Is the investment in tools worth the price for what you get in return? In my informed opinion, I would have to resoundingly say "no".

For many IBOs, the tools are the reason why they are unable to profit. Voicemail for example, is an outdated tool that costs more than most IBO's bonuses. With the ability for IBOs to use email, twitter, or facebook, voicemail is an outdated and frankly, less efficient manner for an upline to communicate with their groups. Standing orders, while some training and advice may be helpful to IBOs, a weekly subcription quickly becomes an expense that an IBO can do without. My upline swore that tapes/cds were vital in sponsoring other, but I had never sponsored, or knew of other crossline who used a tape/cd to sponsor someone. As I said, if you already sold a product and sponsored downline, you probably already possess the skills needed to build an Amway business.

Functions, especially the ones that require airline travel are the most costly and gives the least return on investment. You leave your home and business to attend a function somewhere. You incur a lot of cost and while you are gone, your business is closed. For most IBOs, they will never recoup the expense of one of these functions, let alone having multiple functions througout the year. Also, the functions appear to be more of a social event than an actual business seminar. Sure, the bright lights and touching speeches may inspire you, but how does that translate into business growth? I never observed appreciable growth in my group or crossline as a result of a big function. Sure, there may be exceptions, but overall, the functions were just a drain on IBO resources.

It is my observation that when uplines talk about tools being "needed", they are saying it because upline needs you to buy tools. For many uplines, the tools business is their primary business with Amway being secondary. Some uplines earn far more from the tools sales than from Amway. For that reason, the tools sales are "needed". If you are new or seeking information, try asking upline or your sponsor, what tangible benefit can be received by attending a big function. My sponsor told me that he could not describe the event, that I simply "needed" to attend it in person and see for myself. After my first major function, I did not see what the big deal was. I had to use time off from work, incur some fairly large expenses for travel and it did not result in business growth.

So are tools needed? It is my opinion that some tools may be helpful to an IBO, but if the tools do not directly teach you to sell Amway products or result in you being able to sponsor downline, the tools purchases can be questionable as it won't help your bottom line. However, your continued tool purchases greatly benefits your upline diamond's bottom line. Beware.

Monday, September 27, 2010

Amway - What Residual Income?

One of the things that got me interested in the Amway business was the talk about residucal income. Residual income is something that keeps coming in even if you don't do anything. For example, if you put $100 in the bank, you would earn interest every month. The problem is that $100 would only get you a few cents each month and it would not be enough for you to retire and enjoy the trappings of wealth. But what is a reality is that you will very likely be unable to achieve this in the Amway business.

The IBO retention rate is less than 50% of IBOs last even a year and only about 5% of IBOs last more than a few years. Thus any hopes of "residual income" is unlikely. You cannot get repeat customers and downline when they are quitting faster than you can recruit them. And certainly, you can conclude that you cannot receive residual income when you cannot retain IBOs. In fact, I don't know of any IBOs who have ever "walked away" from their Amway business to enjoy residual income. Have you even wondered why diamonds and crown ambassadors are still working and none of them have quietly retired? I would guess that they don't retire because they cannot. Once you stop, more than likely your income stops. A diamond lifestyle would take a lot of income to maintain. Thus how can someone walk away and expect to sustain their lifestyle? The answer is obvious to me. You can;t walk away a retire. It is probably why even crowns and all the diamonds continue to work busy schedules. I highly doubt they are working because they "love" their downline.

It's no secret that diamonds earn income from the sale of standing orders, voicemail and functions. But once you stop appearing at functions, I do not believe you would continue to share in tool profits. Also, Amway has a requirement of "side volume" in order for an IBO to receive certain bonuses. How can you maintain a level of side volume without being active and recruiting IBOs? My upline said your downline will do what you do. If you "walk away", so will your downline. The only way for your Amway business to survive is to keep working. Sometimes I wonder if the diamonds even have a plan and enough savings and investments to actually retire someday?

Breaking down a diamond's income is basic math. Even a $250,000 annual income isn't that much when you break down all of the expenses associated with a diamond lifestyle. The diamond lifestyle is an illusion of wealth. One that looks flashy, but I am not convinced that these diamonds are living large behind the scenes. Many professional athletes end up broke within years after their playing careers are over. These athletes earn much more than Amway diamonds. The difference is that diamonds can keep working while pro athletes cannot. But the common denominator in my opinion is living a lifestyle that your income cannot sustain. I hope you see the similarities. To me it is crystal clear.

Thursday, September 23, 2010

Amway - Are Your Results Typical?

Many IBOs join Amway thinking they will go diamond and their lives will be easy after that. No more job, no more boss, and living in the lap of luxury. Afterall, uplines parade themselves on stage showing you slide shows and picture of jets, mansion, sports cars, etc. I suppose they don't aloways tell the audience that the trappings may not actually be owned by them. But still, it draws a great deal of excitement from the audience and the speaker may tell everyone to dream about having the same luxuries - if only you will listen to their advice and follow their system.

Oddly, most IBOs don't do a thing. Many who sign up don't even bother to place an order and most who sign up won't renew their business after one year. But these folks who basically do nothing aren't the victims of deception. These folks who "do nothing" got what they put into the business. It is the IBOs who do put in an effort and purchase what is often promoted as "foolproof" tools that fall victim to the promoters of the system. Many new and ongoing IBOs who are determined to succeed are often told that they "need" the system, that they cannot possibly succeed without tools, just as a carpenter cannot build homes without a hammer and nails. So many IBOs, wanting a better life, will make the investment in the tools, thinking their success is assured with that investment and and some elbow grease tossed in.

Sadly, the system does not work. Of course there are some new diamonds emerging every now and then but they are the exception and not the rule. My former LOS, WWDB seems to be going backwards. I believe there are fewer diamonds today than when I was active some years ago. Furthermore, some WWDB diamonds were embroiled in home foreclosures, bankruptcy, and some actually walked away from WWDB altogether.

There is ZERO, I repeat, ZERO unbiased evidence that any of these system tools help someone to build an Amway business. Showing a new diamond on stage as evidence of system success proves nothing. The diamonds don't show the hundreds of thousands of people who may have made the same effort only to fail. It's like showinng off the winners of the lottery. Sure there are winners but the reality and the typical result will be multitudes of losers contributing their money in order for one big winner to emerge. While the Amway business is not a game of chance, the ultimate outcome and results are just like a lottery.

Amway diamonds and promoters like to show people "what is possible", but they neglect to discuss with prospects "what is likely". If you are researching a business opportunity, you should be wanting to know "what is likely" or what are the typical results. If people only search for best case scenario results and ignore what is likely to happen, they are almost assured of failure. For most IBOs, the typical result is to spend $300 a month on products, many of which you never used before, and another $200 to $300 for training that doesn't work. That is typical and likely for many IBOs who work the business. Their return on their investment of time and money is about $10 in monthly income. Sure, there are some diamonds who earn over $100,000 a year from Amway, but that experience is unusual, not the likely result of joining the Amway business.

Someone researching a franchise opportunity such as McDonald's for example, will want to know what the average owner/operator earns. Knowing only the best case scenario doesn't help and while a real business owner may be interested in the best case situation, that same owner is likely to be more interested in the likely results. Why should Amway IBOs be different?

Wednesday, September 22, 2010

Amway - Why Motivation Is Needed

I read on another blog, written by an IBO, that he needs motivation. That getting around other motivated people is what keeps his interest flowing and basically gives him the will to keep building the business. He says he's got no motivation to do the same at his job. Oddly, it is his job that is paying his bills and giving him seed money to run his Amway business. But it seems that all diamond leaders in Amway run motivation businesses. In many cases, the motivation business is the primary business of these diamonds, as there is more income in selling motivation than there is in selling Amway products. The question is why is so much motivation needed in the Amway business. The answer is quite simple.

A lot of motivation is needed in the Amway business because most IBOs don't make any money. In fact, most IBOs participating in functions and other training are losing money. Because so many IBOs are losing money, a lot of motivation is required to keep them interested. Also, upline leaders must take the focus off an IBO's financial losses by telling them that their involvement in Amway has made them nicer people, or that they are better fathers or husbands as a result of Amway. Some leaders might tell you that money isn't important, but the friendships you build in the Amway business. Ironically, many IBOs who miss a few meetings or quit Amway will find that many of their Amway friends only have a superficial relationship with them. Or "fair weather" friends, if you will.


If IBOs actually earned what they expected as shown in "the plan", there would be very little motivation needed. The ongoing monthly income would be enough to keep someone motivated enough to keep working the business. For that same reason, people keep going to work, even when the conditions might not be ideal, because we need to earn a living. If I had earned a decent net profit in Amway as I was promised, I would probably still be in business today. But IBOs do not earn net profits. The vast majority of IBOs lose money, because of the expenses associated with receiving motivation. It's ironic that the motivation, which helps retain IBOs, is the very reason why most of them will end up with a net loss, and in some cases financial ruin. Some IBOs in my IBO days were so dedicated that they went bankrupt trying to build the business. More than one couple ended up losing their homes because they probably listened to the advice of upline who had the idea that you should attend "all" functions. All meant all, regardless of the cost or whether or not it would benefit the IBO's business. I recall a special 1000 pin and up meeting where the speaker told the audience about how long you could skip your mortgage and not have your home foreclosed. I suppose it was to imply that attending a function was more important than meeting your financial obligations.

That's right folks, a lot of motivation is needed in Amway because most IBOs are making nothing or losing money. Look at your bottom line. Is it a net profit or a net loss after you subtract expenses? I bet for most it is a loss. It is why so much motivation is needed. IBOs actually making an income would not need to be motivated by standing orders and functions.

Tuesday, September 21, 2010

Amway - Upline Mentors Or Cut Throat Businessmen?

Based on my observations of diamond's behaviors over the years, I have come to the conclusion that many of these men in nice suits and flashy smiles are in reality, cut throat ruthless businessmen. I would not be surprised if some of them would literally steal candy from a baby. During my tenure in Amway, I heard many instances of "never miss a meeting" and "do whatever it takes". These kinds of thins were said to downline IBOss without regard to the IBOs likelihood of success in Amway. One diamond even suggested that a family could skip a meal because something heard on a tape could turn your (Amway) business around for the better.

Sadly, the result of this was incredible IBO turnover, bankruptcies, home foreclosures, and IBOs overspending to meet upline goals, regardless of an IBO's profitability. It is my guess that these IBOs have all quit since my time in the business. I would also guess that even the most abused IBOs never bothered to file complaints because the group was taught that failure was IBO responsibility, no matter how much effort was put in.

The wonderful diamonds will parade around on stage, showing off displays of wealth such as mansions, jets, sports cars and fabulous vacations. All of this was supposedly attainable by the rank and file IBOs if they will only do what the upline diamonds advise them to do. It is all a lie. Since I left Amway and WWDB, I believe more diamonds have quit or moved onto other ventures than new diamonds have emerged. What's more, seems there are countless numbers of lawsuits pitting diamonds versus diamonds. I believe these lawsuits are born out of greed over tool money. Tools income is still a dark secret to many. While some leaders may speak about platinums earning a share of some tool income, how much and the qualifications appear to be shrouded in secrecy. Something that Amway accreditation was to fix. But it looks like the AMOs have skirted the parameters of the spirit of accreditation. Sad, but not surprising.

What is really hard to swallow is knowing that many IBOs, young, motivated and eager to achieve, are often needing and/or wanting more income. Thus they are open to the possibility that the Amway opportunity afford them that "break" that they needed. Upline will use this as a means to suck them into the system, telling them that the tools (voicemail, books, standing order, functions) will nearly guarantee their success when the opposite is true. The tools nearly guarantee failure for the vast majority of IBOs. The tools only guarantee profit for those who sell the tools. What is troubling is that these uplines do this while trying to pass on the impression that they are mentors to their downline. What the unsuspecting downline doesn't know is that some of these upline mentors would steal the shirt off their backs, literally. If you are new, your upline may loan you or even give you some tools to appear sincere. But once you sponsor someone or decide to build a business, the bar will be raised and you will be expected to be a leader and buy your own tools.

Beware, many diamond leaders are simply cut throat businessmen wearing a nice suit and a nice smile. Don't be fooled.