Thursday, September 23, 2010

Amway - Are Your Results Typical?

Many IBOs join Amway thinking they will go diamond and their lives will be easy after that. No more job, no more boss, and living in the lap of luxury. Afterall, uplines parade themselves on stage showing you slide shows and picture of jets, mansion, sports cars, etc. I suppose they don't aloways tell the audience that the trappings may not actually be owned by them. But still, it draws a great deal of excitement from the audience and the speaker may tell everyone to dream about having the same luxuries - if only you will listen to their advice and follow their system.

Oddly, most IBOs don't do a thing. Many who sign up don't even bother to place an order and most who sign up won't renew their business after one year. But these folks who basically do nothing aren't the victims of deception. These folks who "do nothing" got what they put into the business. It is the IBOs who do put in an effort and purchase what is often promoted as "foolproof" tools that fall victim to the promoters of the system. Many new and ongoing IBOs who are determined to succeed are often told that they "need" the system, that they cannot possibly succeed without tools, just as a carpenter cannot build homes without a hammer and nails. So many IBOs, wanting a better life, will make the investment in the tools, thinking their success is assured with that investment and and some elbow grease tossed in.

Sadly, the system does not work. Of course there are some new diamonds emerging every now and then but they are the exception and not the rule. My former LOS, WWDB seems to be going backwards. I believe there are fewer diamonds today than when I was active some years ago. Furthermore, some WWDB diamonds were embroiled in home foreclosures, bankruptcy, and some actually walked away from WWDB altogether.

There is ZERO, I repeat, ZERO unbiased evidence that any of these system tools help someone to build an Amway business. Showing a new diamond on stage as evidence of system success proves nothing. The diamonds don't show the hundreds of thousands of people who may have made the same effort only to fail. It's like showinng off the winners of the lottery. Sure there are winners but the reality and the typical result will be multitudes of losers contributing their money in order for one big winner to emerge. While the Amway business is not a game of chance, the ultimate outcome and results are just like a lottery.

Amway diamonds and promoters like to show people "what is possible", but they neglect to discuss with prospects "what is likely". If you are researching a business opportunity, you should be wanting to know "what is likely" or what are the typical results. If people only search for best case scenario results and ignore what is likely to happen, they are almost assured of failure. For most IBOs, the typical result is to spend $300 a month on products, many of which you never used before, and another $200 to $300 for training that doesn't work. That is typical and likely for many IBOs who work the business. Their return on their investment of time and money is about $10 in monthly income. Sure, there are some diamonds who earn over $100,000 a year from Amway, but that experience is unusual, not the likely result of joining the Amway business.

Someone researching a franchise opportunity such as McDonald's for example, will want to know what the average owner/operator earns. Knowing only the best case scenario doesn't help and while a real business owner may be interested in the best case situation, that same owner is likely to be more interested in the likely results. Why should Amway IBOs be different?


Anonymous said...

anon from canada, we're WAITING!!! :p

Joecool said...

Anon from Canada is too busy counting up his monthly losses from tools. :)