Success and achievements. It is what most IBOs strive for. I know that Amway apologists are famous for justifying fake success, which is why I decided to write this blog post. By "fake success" I am talking about how apologists will say an IBO sold a can of XS for example, and will proclaim success. Now sure, selling products can be a step in the right direction, but the way IBOs act and the way their actions are reinforced, suggest to me that IBOs are given questionable ideas about success.
Prospects who attend a formal board plan or open meeting will very likely see a 6-4-2or 9-4-2, or some version of a plan. The plan generally will talk about going platinum where you make $40 to $50K annually, and all you need is six and then you are a diamond, etc etc. It all looks easy on paper. Duplicate yourself and you will be diamond in 2-5 years.
In real life, many IBOs cannot even find people agreeable to seeinng the plan, much less be able to sponsor others. Thus it would seem that uplines need to create "success" milestones that will help to retain an IBO in the business, and in particular, the tools business. So you might hear that meeting new people is a success, or showing someone the plan is a success, or showing up at the function is a success. When I was an IBO, I heard that the most important person to bring to the function was yourself. IBOs were edified for selling some personal items so they could afford a ticket to the function.
On our voicemail system, I heard all kinds of testimonies of success. Looking back, it was all just fluff by upline to reinforce an IBO's efforts to build and stay in the business, even if the bottom line results were futile. For example, I recall one IBO being edified when he ran out of satinue and used LOC to wash his hair. Or someone selling their car to make sure they could buy a plane ticket and attend the next major function. One IBO was called dedicated because she quit her job to attend a function (her boss would not allow time off).
Folks, fake success is easy to achieve. But at the end of the month, when you look at your Amway bonus, and then you subtract the cost of your voicemail, website, standing order, and function tickets, do you have a loss or a surplus? If it's a loss and your volume is not growing, I hate to break the news to you, but you are not succeeding. Fake success is easy, real success requires applying real business principles.