Thursday, October 29, 2009

Amway - Why Do IBOs Justify Their Lack Of Success?

Other than Amway, I cannot think of any business where sales people or IBOs feel a need to justify their lack of success. I hear all kinds of crazy things such as how Amway saved a marriage or how an IBO has become a better person as a result of the Amway business. Now if your involvement in Amway did indeed save your marriage or made you a better person, that is a great side benefit. But the Amway opportunity is supposed to be a business and a business exists to make a profit. This is something that IBOs seem to overlook when they are involved.

I believe these "side benefits" are mentioned by upline as a diversion away from the fact that these IBOs aren't making any money. My upline used to say you get in for money but you stay in for friendships. They may also use the line that the Amway opportunity is not get rich quick. I believe that is because the upline wants you to stay in and expect you to purchase tools for a while.

But a very important question is why IBOs need to constantly justify their lack of success? Is it a good idea to be involved in an opportunity where you aren't turning a profit and need to justify the lack of success? Many IBOs blame themselves despite the fact that your upline may have asked for your trust and blind loyalty. You do what you are told but the upline leaders never take responsibility for an IBO's failure. It like playing a game of heads I win and tails you lose.

If you are new in the business, nobody expects you to be making a fortune overnite, but certainly a business that promote low or no overhead and a low start up cost, why shouldn't you be able to turn a profit within a few months?

Why do IBOs have to resort to rationalizing themselves with claims of concentration and/or quality? Apparently the general public doesn't agree, based on the lost sales to non IBOs. Seems the only ones who see a benefit in regular consumption of Amway goods are IBOs, who are hoping to reap financial rewards for doing so. Either your business is growing or it's not. No amount of justifying or rationalizing will change your bottom line. I just hope more IBOs and prospects will see this before it is too late.


quixtarisacult said...


I was sort of wondering how many times IBOs hear about "Broke Loser Mentality"? I guess this phrase seeks to keep people in Amway who really should declare victory and quit.

Joecool said...

It's a subtle way to pressure IBOs from quitting. They think they will join the ranks of broke loser if they quit but the reality is they wil free themselves by quitting.