If I'm not mistaken, Amway was booming in the mid 90's. Their sales had hit a new high of around 7 billion at that time. Recruitment was up and there seemed to be new diamonds and emeralds popping up all over the US. I joined the Amway business around 1997-1998 and the wave was still going. I later quit, discovered the lies and fraud that was used to entice me to join and eventually became an advocate for the truth about the AMOs and some of the AMO leaders. The lies told to recruit prospects were rampant and the upline just revised history, never being held accountable for the lies.
One of the things used by Amway defenders is that the experience of people who are critical of Amway are invalid because the experience may be dated, or because some people who are critical of Amway have never actually been IBOs. I don't buy that argument because you can be quite knowledgeable about certain things without having done them. I know that I would not put my hand on a hot stove because my hand would get burned. Even if I have never burned my hand on a stove before, I know this. Or if I burned my hand on a stove 15 years ago, would my experience be different if I put my hand on a hot stove now? Unlikely. That argument is just a straw man used by Amway apologists, as if you can't understand something without direct personal experience. However, in my case, I do have direct personal experience.
Yes, the Amway business has undergone some changes over the years. Groups do not use the call in an pickup method of product movement, although my understanding is that some groups still do this for standing orders and other tools. There is accreditation which may have helped, but even with this, there is evidence of unethical practices going on, just that these issues are going on in small meetings rather than taped functions. Many groups stil focus on recruiting new IBOs and not on selling products for a profit. Many groups still focus on selling their downline tools and not ensuring profitability for new IBOs. Nothing substantial about Amway has changed in many years as far as I can see.
My former group, WWDB, apparently still has many of the leaders who were present when I was an IBO. There have been very few new diamonds in the last 15 years or so in WWDB, relative to the number of IBOs that have come and gone. The lies and deception by the upline leaders were never acoounted for. They have been exposed as basically frauds. Leaders who taught "pay by cash only" are found to have debts they cannot pay, such as triple diamond Greg Duncan, who was in chapter 7 bankruptcy some years back. leaders who swore that Amway saved marriages are getting divorced, such as Brad Wolgamott. Those who swore that tools were the key to success have little or no downline success to show for all the tools they sold.
What has changed in the Amway business in the last 15 - 20 years other than a name change to Quixtar and then back to Amway? Not much when you look at the big picture. The masses are still losing their asses today.