Wednesday, August 22, 2012

Why "CORE" Is A Failure?

Breakdown of CORE and why it doesn’t work. Here are the CORE steps. Some groups may have variations of CORE, but this is generally what many groups use. Some things may have changed but the general premise is likely the same:

1 - Show the Plan (10-15 per month)

2 - Retail the Products (10 customers @10 PV each)

3 – Tapes/cds

4 - Books

5 - Functions (attend all)

6 - Accountability

7 - Counsel with Upline (Be teachable!)

8 - Buy 100% of your own products

9 – Communikate

Many upline will tell you that your success is nearly 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds, and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).

Here’s where an IBO’s efforts will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle.

Amway has a spotty reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar. In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.

Secondly, with high prices (on average) and with a spotty reputation, most IBOs are unable to retail products. Amway itself has admitted that less than 4% of Amway products are sold to customers (non IBOs). Thus most IBOs are unable to sell products, therefore they are not CORE, therefore upline will blame the IBO for failure..

What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.

That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reach the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't. :D


Anonymous said...

We need to mention the fact that, most of the Amway products do not get over in one month time. I have seen my own up line buy all skin care products whenever there is an offer just to show off. Because if you do not buy when there is an offer you are not core. So long as there is not talk about the expenses on products and system you can show yourself to be core forever and get no results. From one angle recognition of people who do work is fair but results are not absolute here. It is impossible to sell dreams rather you can sell something tangible to achieve dream. World is not flat, just by doing what some one succeeded in, does not make you successful. Can anyone opening another Microsoft like company, by doing what Bill Gates did, do they succeed?

Anonymous said...

Surely its not that hard to show the plan 15 times a month. Human nature is such that everyone is curious and most will have a look even if they have doubts. I think what is really wrong with CORE is the cost and time on tools and functions. My advice would be show the plan,work with people who show natural leadership and believe. If one person can be successful then anyone can. Sameway if one perSon can fail ten anyOne can.its a hard business but ost of it is in the mind

Anonymous said...

I think if you contact 1000 people more than half will want to ssee the plan. People are naturally curious. What i think is wrong with core is the tools meetings etc. IBOs should take a tape and a book to get started and not wase time or money here. Unless their business can afford it. They should concentrate on sponsoring strong leaders capable of building the business. Despite the high drop out rates , enough people will stay in a

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