Tuesday, October 10, 2017

CORE - Designed For Failure?

Amway leaders often refer to CORE as their steps to ensure that an IBO will succeed. But in my informed opinion, CORE will guarantee failure. Here's a breakdown of CORE and why it doesn’t work. Here are the CORE steps. Some groups may have variations of CORE, but this is generally what many groups use:

1 - Show the Plan (10-15 per month)
2 - Retail the Products (10 customers @10 PV each)
3 – Tapes/cds
4 - Books
5 - Functions (attend all)
6 - Accountability
7 - Counsel with Upline (Be teachable!)
8 - Buy 100% of your own products
9 – Communikate

Many upline will tell you that your success is nearly 100% guaranteed if you follow these steps for 2-5 years. Some Amway enthusiasts will tell you that 6 months of this activity will nearly assure you of a platinum level business. Certain steps are within the IBO’s control, such as reading every day and listening to cds, and attending functions. It is also easy enough to be accountable, counsel with upline, buy your own products, and use KATE (voicemail).

Here’s where an IBO’s efforts will break down. Showing the plan and retailing products. And remember, if you cannot do these steps then you are not considered “CORE” and your upline will likely tell you that it is your own fault and that you simply haven’t been CORE, therefore you did not achieve success. There is some truth in this but let me expose the system in a different angle.

Amway has a spotty reputation in the US. I don’t think anyone can dispute this fact. Therefore, for the vast majority of people, being able to show the plan 10-15 times per month is a nearly impossible task. If you are able to do this, you are a really good salesman or a good liar. In this scenario, the IBO is already successful, but not because of CORE, but simply because the IBO has the gift of being able to convince people into seeing the plan. But for many IBOs, they may contact hundreds of people and not be able to get anyone to see the plan. Even IBOs who follow upline advice on how to contact will probably not be able to show 10-15 plans per month. Thus this IBO, who is doing the work, will not be able to succeed. The system will blame the IBO, but the reality is that the IBO has too big of a disadvantage to overcome.

Secondly, with high prices (on average) and with a spotty reputation, most IBOs are unable to retail products. Thus most IBOs are unable to sell products, therefore they are not CORE, therefore upline will blame the IBO for failure.

What if an IBO contacts 1000 people and cannot get 10 people to see the plan? Upline will claim that IBO is not CORE and therefore it is personal failure of the IBO. IMO, the only reason why upline can claim that CORE works is because in order to do the CORE steps consistently, you have to already be at a certain level of success. The vast majority of IBOs cannot and will never be able to reach that level.

That is the myth and the deception that many uplines will use to attract recruits. That each IBO can do the CORE steps. When only a fraction of 1% ever reach the level of platinum or higher, the numbers strongly support what is written here. Apologists are welcome to try and prove me wrong, but they can't.


Kyoto said...

Hi there. Can you explain me in details how exactly Amway (and people with plaatinum or higher position) earn money? What do you think about buying cd, books, etc., through their world web or world wide service (or something like that)? They told me I must use this services, paying every month, and so forth. So your opinion? If you already wrote, just send me the link, please. Thanks in advance. Kyoto.

Joecool said...

Hi and thanks for writing. You make money by selling products or sponsoring people so you can move more volume. But Amway products are overpriced and difficult to sell. Thus the "easier" way is to sponsor people. But Amway also has a bad reputation so sponsoring people is also difficult. That's why the vast majority of people who try Amway make nothing or lose money.

BUying the CDs, books, etc. is a separate business that the Amway "bigshots" make money off of. They will tell you that these materials are the key to success but it's the key to their success and not yours. They make money off training materials even if you are losing money. There are more articles on this very blog that address the training materials. Keep reading!

Kyoto said...

Im trying to read, as much as I can. :)
Question: who exactly earn the money from books, cd-s, phone applications
, other materials and so forth? The people from the top?

Thank you for your time and efforts.

Joecool said...

Kyoto, the diamonds earn the money from selling the books, CDs, seminars, etc. The companies such as BWW or WWDB are for profit companies, owned by the diamonds who make a significant amount of money from the sale of these materials.