What does the HR department is a company do? Recruit? THat's what I was told when a diamond speaker was trying to downplay the fact that so many Amway IBOs are focused on recruiting. If you've ever been accosted by a zealous and probably new Amway IBO, you'll probably know what I"m talking about. Newly sponsored IBOs often have the motivation and zeal to try to recruit anyone and everyone they know. They are trying to achieve what upline has told them is needed to accomplish their "dreams". Afterall, nobody is going diamond or even platinum without an army of downline right?
BUt upon closer inspection, you can see the real problem. I mean if I as an IBO could simply sell tons of products for a profit, then my focus doesn't have to be on recruiting, but simply on sales. But over the years, I've unsuccessfully challenged IBOs and Amway defenders to name 1 or 2 people who has sizable Amway businesses sustained primarily by sales and not by recruiting an army. Of course, nobody has even been able to give me an answer. AN\nd that's because Amway products are generic in nature but premium in prices. It makes it a tough sell when your friends and family can get far more product and value at a retailers at a a fraction of the cost of Amway products. Try doing an open minded price comparison and you'll easily see what I mean.
For these reasons, upline developed the concept of buy from yourself and get others to do the same. People generally do not like selling things anyway so it makes sense that a concept of buying from your own store makes the Amway business seem more palatable to the masses. Of course the problem with this method is that you end up focusing on recruiting and you've turned Amway into a pyramid scheme. Look at the recent FTC vs. Herbalife. They found that a majority of sales were not made to actual customers but appeared to be made to the distributors themselves. Herbalife is required to tracked these sales now and it's yet to be seen how this FTC injunction will impact Herbalife long term.
But if you're a prospect or an IBO and focused on recruiting, then you are likely doing so because you too, are unable to sell Amway products just like all the critics claim. Oh, I've heard stories of people having hoards of customers but nobody has ever shown evidence of such nobody can answer why the "diamonds" seemingly have large groups of downline "buyin for themselves". Like the mysterious "Amway retireees" that no one can identify, nobody has been able to identify a few successful and sustainable Amway businesses that relies on product sales primarily. It's because the majority of groups are basically focused on recruiting and running pyramid schemes.