Friday, June 5, 2009

Amway - How Upline Sells You A Dream To Lure You Into Their Scheme

Dreams. One of the big recruiting tools used by upline is to sell you hopes of a dream. A "dream" is basically a long term goal, such as the dream of owning a home. It is why Amway leaders want their groups to show an aura of success. IBOs attend meetings in suits and nice clothing. They will flash picture of luxury items, supposedly attainable by "anyone".

Now of course, anyone have a dream or dreams is a good thing. It gives you a purpose, something you are working towards. The part that is unethical by many uplines is that they will basically make you empty or false promises. There are many ways to achieve your dreams. It is unlikely that an IBO will achieve their dreams by running a successful Amway business. Even at the diamond level, it appears that it's not as good as how they promote it. There have been many stories of diamond level IBOs quitting, losing homes to foreclosures, and even a recent story of a triple diamond in bankruptcy court.

How these upline leaders lure unsuspecting prospects is quite clever. They will often talk about how they were once broke, but through the Amway business, they now have no job, and they make TONS of money. They will also go onto tell prospects that they too, can have the same success in a few years, if only they will do what upline says (advises), and that the key to this is to subscribe to their "system".
The system is usually a website, voicemail, cds, seminars and books.

What upline leaders really want is for a prospect to become a dedicated "customer" of their system. There is plenty of evidence and testimony that some upline leaders might be making almost all of their money from the system. Sure, an IBO can rationalize that upline might make only a hundred or two hundred bucks a month from them, but add that times the number of downline IBOs and figure it out.

Sure, some upline may tell you that you can eventually get a piece of the action at the platinum level, but there are no written compensation plans for the "system" that I know of. And so few IBOs ever reach platinum, that your chances of getting a small piece of the action are slim. Upline leaders may tell you that they want your success, but it may or may not be true, as your success might mean less income for them. I believe many upline leaders are just as happy to see new people replace old people, as long as they continue to have dedicated "customers" to purchase their system materials.

The upline leaders want to use your dream to motivate you to buy into their (tools) scheme. That's how Joecool sees it.

8 comments:

leo said...

By the way - how much does amway platinum earns? The question here http://forum.mlmeo.com/how-much-amway-pla tinum-earns-t22.html did not get any decent answer...

Joecool said...

Leo, a platinum earns about $40K or so, and there's also a bonus paid by Amway that can push the earnings to around $50K. However, a platinum also has many expenses that a rank and file IBO would not have. It is not uncommon for a platinum to keep very little of what he or she earns.

Gina said...

Well, by not teaching and encouraging downlines to keep a P/L, they are able to keep IBO's oblivious to the truth about their profitablity....or more precisely...their lack there of.

Joecool said...

Yes, uplines teach their sheep to ignore facts and to just keep following and don't ask questions.

Levi said...

Although leo, if an Ibo was in my downline they would experience 1/3 of the expenses joe speaks about. it is all in your trainig, such as if your upline is telling you listen to tapes and go to meetings before he has taught you to afford it then you will incur heavy expenses the kind that have drowned many IBO's.

Joecool said...

Yes ok, but 1/3 of my expenses would still cause most IBOs to lose money if they only do 100 PV and get back $9 from Amway.

Gina said...

How exactly are you taught to afford expenses? Expenses are expenses...profit can pay for those expenses, thus decreasing your profit, so one would need to sell more to increase profits. No being taught involved...just selling and keeping expenses low while still accounting for them.
If an IBO waits until he is profitable to attend meetings and buy tools, then that is added to your expenses and cuts into your profit and since profit is the goal why would one want to cut into those for meetings and tools that allege to make one profitable when they are already profitable without?? Doesn't make sense.

Anonymous said...

Are IBO's organized through Network 21? Are IBO's more successful when they have a support "group"?