Most Amway folks call themselves IBOs, or Independent Business Owners. If you are an IBO and are taught "Buy from yourself and teach others to do the same", you are basically a glorified customer of Amway. Amway "rewards" their IBOs by giving them a rebate, or a bonus based on the amount of volume that they move. IBOs are also able to "sponsor" others into their downline which would be counted towards their sponsor's overall volume. Also, in order for an IBO to reach various levels in the business such as "emerald" or "diamond", you need to sponsor other IBOs.
Because the emeral or diamond level is a goal for many, IBOs often focue their attention to sponsoring others. Some of these sponsoring or recruitment tactics have been unethical and has been the target of much criticism over the years.
But one of the biggest scam being pulled on IBOs is when they are recruited for the Amway opportunity, they shown people blowing up their alarm clocks (no job), fancy cars, residual income speeches, mansions and the like, all a part of the (diamond) lifestyle. Go diamond and you can have all of this.
Many recruits see what appears to be financial success while surrounded by a room full of people in suits, also "appearing successful". They are often told that attaining this is very likely - if you buy into the "system". The system consists of a website, voicemail, cds, books and seminars. Many IBOs do not notice that by consenting to participate in the system, they become dedicated "customers" of the system.
Now I have nothing against an IBO receiving some training on sales and how to run a business, but the system apparently does not teach these skills. There is also little or no evidence that the system actually works. My former LOA is WWDB. They proclaimed to be the best, most profitable and fastest growing when I was an IBO about 12 years ago. Since then I believe there have been more WWDB diamonds losing their homes to foreclosure or leaving Amway, then the amount of new diamonds emerging from the system.
The bait and switch scam is luring an innocent prospect to Amway, and then quietly converting that same prospect into a system participant. The prospect thinks he/she is assured of Amway success because of the system, but the vast majority of these recruits end up losing money or going broke/bankrupt - because of the system!