Many people who have attended or seen an Amway convention have at times compared the experience to a cult. While an Amway convention might not be an actual cult, there are many similarities in which a gathering of IBOS can be considered very cult like. There are certain parameters that IBOS adhere to that make Amway seem eerily cult like.
They seem to worship the leader. The diamond is like a rock star and is given adulation, standing ovations when they enter a room, and Amway IBOS will practically take a bullet for their upline diamond. People literally line up and even move extra Amway products fir the privilege of driving the diamond to a meeting or to spend an hour with the diamond. I recall as an IBO having to meet a qualification in order to attend a picnic with the upline diamond.
At meetings you’d think the diamond walked on water with the way the IBOS would serve them hand and foot as if they were divine beings, and at a minimum, the diamonds were treated like royalty or celebrities. Additionally, IBOS dress alike, act alike and act terribly predictable. It’s almost humorous when you see it happening.
The IBOS all have a common goal if financial freedom even if no one seemingly achieves it. They assume that the diamond is wealthy beyond belief even though nobody really knows what the diamonds net worth actually is. All I know is that diamonds are always working while normal folks eventually retire when they are older.
Is Amway and the related groups such as WWDB a bunch of cults and cultists? I don’t really know but I do know that they have many cult like characteristics. Although you can come and go, there is peer pressure to not leave the group. The similarities are uncanny.